What You’ll Learn:
- A comprehensive understanding of Social and Behavior Change Communication principles, enabling them to design and implement effective SBCC campaigns.
- The ability to develop innovative and audience-tailored creative concepts for SBCC initiatives, enhancing engagement and impact.
- Utilize mobile devices and creative tools to produce compelling content, expanding their capacity to reach diverse audiences through various digital platforms.
Why Choose This Course?
- Flexible Learning: Progress at your own pace within five weeks.
- Interactive Content: Engage with multimedia resources and practical assignments.
- Expert Insights: Gain industry-relevant skills and techniques from SBCC professionals.
- Real-World Applications: Learn to create campaigns that make a measurable impact.
Course Structure
The SBCC e-Course comprises five interactive modules designed to equip participants with the skills and knowledge required to develop impactful Social and Behavior Change Communication (SBCC) campaigns. SBCC professionals play a vital role in shaping attitudes, behaviors, and societal norms to address pressing social issues.
In this course, you will explore key concepts and practical tools that enable you to craft effective SBCC strategies. You will learn from industry experts and gain hands-on experience in designing, implementing, and evaluating campaigns tailored to your goals and audience.
This program is perfect for communication professionals, educators, advocates, and students aiming to enhance their expertise in SBCC. No prior experience is required.
By the end of this course, you will be able to:
- Define Social and Behavior Change Communication (SBCC) and explain its importance in driving positive change.
- Develop creative concepts that align with campaign objectives and target audience needs.
- Utilize innovative tools and digital platforms to create impactful content.
- Leverage mobile devices to produce high-quality communication materials.
- Plan and execute influencer marketing strategies to amplify the reach of your campaigns.
This course provides you with the foundational skills to design SBCC campaigns that inspire action and make a meaningful difference in society.
Module 1: What are Social and Behaviour Change Communication Campaigns (SBCC)
You will learn about the fundamentals of Social and Behaviour Change Communication (SBCC) campaigns, their importance in addressing social issues, and their role in driving behavior change. The module covers the core principles of SBCC, understanding audience dynamics, and the steps to develop a communication plan. You'll also gain insights into crafting targeted messages and using tailored communication strategies to create impactful campaigns.
Module 2: Creative Concept Development for SBCC Campaigns
You will explore the process of developing creative concepts that align with your SBCC campaign objectives. This module includes brainstorming techniques, audience-centric approaches, concept testing, and storytelling methods. You will learn how to balance creativity with effectiveness and align your concepts with campaign goals, ensuring that your messages resonate with your target audience and inspire behavior change.
Module 3: Using Creative Tools for SBCC Campaigns
You will learn how to use tools like Canva, Piktochart, and Crello to create visually compelling content for SBCC campaigns. The module covers creating brand identities, promotional materials, and social media posts, as well as designing educational and awareness materials. You’ll also practice developing professional presentations and reports to effectively share your campaign outcomes with stakeholders.
Module 4: Using Your Mobile Phone to Create Content
You will discover how to leverage your mobile phone as a powerful tool for content creation in SBCC campaigns. This module focuses on using apps like CapCut, Instagram Reels, and TikTok to create and share engaging video content. You’ll learn video editing techniques, principles of tailored messaging, and methods for monitoring and evaluating audience engagement to maximize the impact of your campaigns.
Module 5: Influencer Marketing for SBCC Campaigns
You will explore how to collaborate with influencers to amplify your SBCC campaign's reach and impact. This module covers identifying suitable influencers, building relationships, co-creating authentic content, and evaluating the effectiveness of influencer campaigns. You will also learn how to draft PR briefs and measure the success of influencer collaborations, enabling you to drive meaningful social change through strategic partnerships.
Skills
Strategic Communication
Creative Concept Development
Digital Content Creation
Social Media Expertise
Influencer Collaboration
Campaign Planning and Execution
Audience Analysis
Storytelling
Technical Proficiency
Monitoring and Evaluation
- Important Note: Please make sure to Login/Register to the account before starting the course.
Modules: